Reflecting on the 12+ years we’ve spent guiding companies on their social media journeys it’s been fun to see the marketing world evolve over time – first large organizations were skeptical about social media and thought it was a fad (convincing them on the value was like pulling teeth) then they warmed up to the future, started to see great ROI, and a multibillion-dollar industry was born.
You have probably heard all of the buzz about social media influencer marketing and how marketing budgets are not only shifting even more to digital, but in particular towards influencers. And because of that, companies are scrambling to find social media influencer marketing agencies to guide them, but not all are created equal.
Our research indicates that Google has rolled out a major update to their search engine algorithm that affects not only organic ranking, but also map listings. We advise all businesses and SEO companies to check ranking immediately.
So you’re located in Los Angeles and want to hire an SEO consultant — welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction. However, over the years I’ve heard a ton of horror stories about SEO consultants that don’t help businesses, but actually hurt them. Don’t make that mistake.
Since Instagram took the social media world by storm I’ve been researching the nifty social network to build a thorough understanding of its inner works, including the algorithm used to determine the order of content appearing under specific hashtags. Within the past 24-48 hours I’ve noticed a big change in Instagram’s algorithm and I’m pretty sure I know why.
Now that drone technology has soared to new heights and everyone from photographers to law enforcement agencies are implementing the nifty devices, it should come as no surprise to hear that Disney is looking to use drones to make their theme parks even more amazing and memorable.
Unless you’re a celebrity or the Most Interesting Man in the World, odds are you have to work to build Instagram fame. And since Instagram delivers an engagement rate that’s over 50 times better than other popular social networks, it’s going to be a key marketing medium for years to come.
If I had a penny for every time I saw people treat social media as a sales tool I would be a very wealthy man relaxing somewhere on a tropical beach while sipping on a mixed drink. However, that’s not the case.
In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state’s unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
The Los Angeles region is the nation’s fourth largest economy among states, according to new findings from the Center for Continuing Study of the California Economy, so it should be no surprise to hear that there’s a huge demand for internet marketing consultants in the Los Angeles area.