We are living in a world today where everything is driven by social media and because of that it seems as if everyone is a social media expert, but what makes a true “expert” and how do you find one that can effectively guide you in the right direction? We’re going to touch on that in this post. 

Since we launched The Brainchild Group back in 2007 the world of social media marketing has drastically changed, including the costs, and our past blog posts on social media consulting rates have gotten tons of views so we decided to follow-up with our thoughts for 2020. 

In recent years the Los Angeles food scene has been blowing up ranging from Michelin-starred restaurants consistently delivering amazing experiences to birria taco stands and Nashville hot chicken spots serving up epic dishes that have people waiting in line for hours.

If you have been following our blog over the years you already know we’re huge fans of Geico’s commercials ranging from classics like the Little Piggy and Pinocchio spots to the newest ones, including the “Science Fair of the Future” commercial in particular.

Being deeply involved in the social media world for the past 10+ years we’re always monitoring trends, changes to algorithms on social networks and a wide variety of other factors that impact our clients, and as the CBD market continues to boom we’re seeing an influx of CBD companies that are in desperate need of social media guidance. But the big question is: Do you need a social media consultant to help you on the journey?

Over the years we’ve worked on a wide variety of Instagram marketing projects for companies ranging from startups to global food brands and one of the recurring themes we see in the industry is businesses thinking Instagram is all about posting then likes and followers will magically appear, which is a mistake of epic proportions. Let’s dig into why.

Over the past few years CBD has taken the world by storm and it’s exciting to see how the trend has given birth to tons of startup companies (e.g. CBD-infused foods like gummies) as well as large retailers beginning to stock CBD products. But in a highly regulated and unknown space where you’ll have trouble with everything from merchants to roadblocks that prevent you from running ads, how do you compete? And that’s where search engine optimization (SEO) shines.

Being in the social media marketing game for 10+ years has been a fun journey and along the way I can’t tell you how many times we’ve had conversations with potential clients where their goals are to simply find the best social media marketing company, but in reality “the best” is subjective and often times based on what’s actually the best fit for the goals at hand. Let’s explore.

Having been in the food industry for many years guiding businesses ranging from global food brands to a wide variety of restaurants we’ve learned a lot, and when it comes to using Instagram as a marketing tool there are some basic best practices restaurants should follow.

We are living in a time where social media touches all aspects of everyday life and, because of that, social media marketing plays a key role in the direction of companies ranging from their marketing campaigns to using social media insights for new product development, competitor analysis, understanding industry trends, and the list goes on.