We are living in a time where social media marketing drives a vast majority of the success businesses have ranging from airlines to luxury brands to the oddballs like Geico who took something as mundane as insurance and morphed it into a social media phenomenon. But how do you find ninjas with the skills needed to emerge victorious in battles like this?

Los Angeles is truly one of the main social media hubs with a wide variety of influencers calling the city home, and as someone that was born and raised here it’s exciting to see how things have evolved over time – particularly from being the “Entertainment Capital of the World” to also becoming a driving force behind social media (content, trends, etc.) – which is essentially the new age of entertainment.

We are living in a world where social media touches all aspects of everyday life ranging from the news we consume to the products we buy, where we eat, what we strive to be and the list goes on. And because of that, companies are spending more and more by the day to market on social channels while at the same time social media marketers are popping up left and right – but who really has the expertise to guide you in the right direction?

Chefs spend many hours perfecting dishes ranging from turning tough cuts like brisket into mouthwatering BBQ to skillfully searing scallops without overcooking them, and when it comes to marketing restaurants and food brands on Instagram there’s also a recipe for success.

Reflecting on the 12+ years we’ve spent guiding companies on their social media journeys it’s been fun to see the marketing world evolve over time – first large organizations were skeptical about social media and thought it was a fad (convincing them on the value was like pulling teeth) then they warmed up to the future, started to see great ROI, and a multibillion-dollar industry was born.

Over the past couple of years the social media marketing world has seen some big changes ranging from YouTube’s algorithms and policies causing a ruckus to marketing dollars moving more towards influencer marketing campaigns. And with tons of companies throughout the world jumping on the influencer bandwagon, there’s a lot of talk about social media influencer marketing consultants and if they’re actually needed. We’ll touch on that today.

Search engine optimization is an ever-evolving game that requires SEO companies to stay ahead of the curve if they wish to deliver top notch results for clients, and at the same time strategies often differ when looking at small to mid-size companies versus global enterprises. Ultimately, what makes enterprise SEO so different than SEO for other types of businesses?

You have probably heard all of the buzz about social media influencer marketing and how marketing budgets are not only shifting even more to digital, but in particular towards influencers. And because of that, companies are scrambling to find social media influencer marketing agencies to guide them, but not all are created equal.

Our research indicates that Google has rolled out a major update to their search engine algorithm that affects not only organic ranking, but also map listings. We advise all businesses and SEO companies to check ranking immediately.

So you’re located in Los Angeles and want to hire an SEO consultant — welcome to the club! As obtaining high rankings in search engines becomes more important by the day, more and more companies are realizing the need to bring on an experienced SEO consultant to guide them in the right direction. However, over the years I’ve heard a ton of horror stories about SEO consultants that don’t help businesses, but actually hurt them. Don’t make that mistake.