Social Media Marketing

Social Media Strategy: Finding the Right Balance

If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social media marketing requires the same mindset. It’s important for companies to solidify their social media strategy and determine the correct balance. In essence, what...

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Had a Realization: Social Media Marketing is Like Fishing

After many years of working with social media including sleepless nights thinking about what it truly is, I recently had a realization that social media marketing is very similar to fishing. Sounds crazy, I know, but hear me out. Nowadays, everyone is jumping on the social media bandwagon and unfortunately many...

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Social Media Prices in 2012: Expect Increase, Broader Range

Social media is booming and in 2012 more companies will market via social channels than ever before. Internet marketing is truly the wave of the future. I was recently interviewed for a white paper on social marketing and was asked an excellent question: How will the costs of social media marketing change in 2012? For...

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2011 LA Auto Show Marketing Dominated by Social Media

The 2011 Los Angeles Auto Show has finally arrived and exhibitors are taking advantage of all social media has to offer. The Auto Show has, mark my word, forever changed. With social media use on the rise, it’s no surprise that exhibitors are reaching out to attendees via social channels. In particular, Twitter...

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Social Media Provides Huge Marketing Opportunities for Dentists

It’s 2011 and social media is taking off like Michael Jordan leaping from the free throw line. Businesses are jumping on the social media bandwagon left and right, which is very exciting. Unfortunately, some are slow to adapt. As clothing companies, automotive manufacturers, food brands and other enterprises...

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Washington Post Social Reader Launches, Impresses

In a very successful effort to blend news with social media, on September 22, 2011 The Washington Post released a revolutionary Facebook application that has social media enthusiasts buzzing. Social media is centered around sharing information and communicating with others about various topics of interest (cars,...

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Social Media Marketing Budgets in 2012: Expect Big Increase

Recently I was presented with an interesting question that, when I think about it, deserves a blog post. The question is: Will social media marketing budgets increase in 2012 and, if so, by how much? First off, statistics show that social media is showing no signs of letting up — activity on social channels...

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