Now, to finally touch on myself, my interest in marketing was initially sparked over 10 years ago when PPC [pay per click] and other forms of online advertising were really starting to take hold. I owned an advertising network/website that generated hundreds, thousands, then tens of thousands of clicks monthly. The success of this venture confirmed some of my ideas and strategies, but also made me recognize how little I actually knew. From that point forward I’ve been on a progressive train of self-betterment.
One of my first major steps into the large-scale marketing world occured when I was hired many years ago as an Administrative Assistant at Dualstar Entertainment Group — Mary-Kate and Ashley’s company that manages their clothing line, books, videos, cosmetics, etc. The company, being as successful as it is, taught me a great deal about running a successful business, keeping employees happy, and providing quality products to enthusiastic fans.
After a tragedy in my life [the passing of my Father], I felt the need to break out of my corporate shell and decided to, unfortunately, leave my friends at Dualstar and take a position as Director of Sales & Marketing for Stealth Technologies, Inc. [aka Stealth Auto]. The position allowed me to work with cars and marketing on a daily basis; two of my biggest interests. Stealth Auto is the manufacturer of legendary Stealth Bulbs and distributes high-quality aftermarket parts to countries throughout the world including Canada, Australia, Germany, South Africa, U.A.E., Great Britain, as well as many others. Stealth Bulbs, the company’s feature product and claim to fame, have now become THE chrome bulb on the market and are known as the best of their kind. Stealth Auto’s business continues to grow daily through my continued effort [I love those guys!] and also, most importantly, through the ingenious and dedicated efforts of the company’s owner, Todd Staples.
While working with Stealth Auto, I also helped Powerchip Group with online marketing of their tried and true performance software. Their software is available for almost all makes and models, and is one of the leading automotive tuning products. Powerchip educated me on the technical aspect of cars, on how a vehicle’s ECU [or computer] can be tweaked for more power, and most importantly on international marketing since many of their customers are located throughout the world.
After being inundated with the automotive world for years, I decided there was just something missing and I needed a business entity of my own. I decided to step out of my car for a little and formulated plans for an advertising firm given my experience and connections. A few months down the line, now a couple of years ago, I launched The Brainchild Group. The company is a full-service advertising, design, and consulting firm specializing in viewer-captivating print designs, coherent and functional corporate identity packages, as well as Flash animation and web development. We have clients ranging from Sifu Toy, a world-renown Kung Fu master who helped choreograph portions of the Beijing Olympics in 2008 and was awarded Master of the Year by the World Kung Fu Association, to M Industrial Design who creates the best product packaging known to man [and no, I’m not kidding].
Now, in conclusion to this long and drawn out autobiography, one that hopefully does not draw any stalkers, please find The Brainchild Group’s mascot pictured below. She’s ferocious, so don’t even think about stealing designs from us!
Keep your eyes peeled for informative posts including case studies and marketing tips.
The Brainchild Group