Nikon Coolpix Commercial: Helicopter Boyz Dance Marketing Rants + Critiques | October 17, 2009 | By The Brainchild Group

I’m one picky marketing fanatic and impressing me is difficult. I mean very difficult. But, every now and then, I am truly impressed and when that happens I feel the need to share it with you readers.

The last advertising campaign I wrote about (Ally Bank’s TV commercials) is still one of my favorites, though Nikon has released an awesome video promoting their new Coolpix camera. Being that I’m a Nikon guy (owner of an S50 and a D90) I was glad to see Nikon kicked butt on the video.

The commercial, featuring Japanese pop stars the Helicopter Boyz, was created by GT Tokyo, a Japanese advertising agency. It features the new Coolpix camera and showcases a revolutionary, new built in feature: a projector! How cool is that? 

In the commercial, the Helicopter Boyz dance with numerous Coolpix cameras strapped to their body, which are simultaneously displaying images on the wall/screen behind them. Looks futuristic, funky, cool and very memorable. 

Kudos to Nikon and the Helicopter Boyz!


Agency: GT Tokyo 
Client: Nikon 
Creative Director: Naoki Ito 
Copywriter: Naoki Ito 
Director: Hideyuki Tanaka 
Production Company: Rock & Roll, Japan



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