Beverly Hills Real Estate Marketing | The Brainchild Group The Brainchild Group News | November 4, 2009 | By The Brainchild Group

Looking to market real estate in Beverly Hills? Or, are you a realtor in Beverly Hills searching for marketing services? If so, you’ve arrived at your final destination.


The Brainchild Group is a top marketing company that has many years of experience in the real estate market from both a buyer and seller perspective. We focus on strategically gaining online exposure through a variety of mediums which leads to quicker and more profitable transactions. Potential home buyers are increasingly using the internet to locate homes, and the future will shift to an internet-centric world. Online exposure is critical to future success.


In marketing high-end, luxury properties the marketing tactics themselves can make or break deals. I always say that marketing for a product or service should be equal or better than the product itself. For example, using a pizza marketing campaign on a fine Italian restaurant will be disastrous. And this, in all reality, is where brokers often have trouble.


In terms of real estate marketing, especially for estates in Beverly Hills and surrounding areas, 90% of the marketing material I see is identical to that of properties half the cost. This is not the way it should be.


The Brainchild Group steps out of the box and creatively showcases luxury properties through branded websites devoted solely to the property being sold. Creative, memorable web design is combined with viral videos and photography, then topped off with expert search engine optimization so the website ranks well in search engines, attracts visitors, and gets the property sold as soon as possible.


Pertaining to search engine optimization (SEO) for luxury properties, it is the single most important factor in online promotion, especially when combined with excellent content. Most high-end properties are purchased by individuals that have multiple residences and most likely look for properties online while at another location, or have their broker do so. By having a website that ranks well in search engines for intended keywords, realtors/brokers can attract international business.


I hope this article has been helpful and good luck!


Aaron Schoenberger
(310) 876-0874 x1
The Brainchild Group


Aaron Schoenberger is Founder of The Brainchild Group — a top online advertising agency that specializes in strategic SEO and Social Media. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies. Feel free to Contact Us for more information.  

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