Internet marketing for the entertainment industry is a very competitive venture that often requires hundreds of thousands of dollars to gain small amounts of exposure. Yes, compared to television and print, the internet is less costly and therefore appealing. But, are you properly utilizing your internet marketing budget as well as the newest, most effective marketing mediums?
Succeeding in the entertainment industry — whether you’re an actor/actress, musician, own a production company or juggle on the Santa Monica Promenade — is highly dependent on gaining a step above your competition. What sets you (or your company) aside from the crowd? Distinguishing such and emphasizing on it is critical.
Now, to get down to the nitty gritty. How can entertainment companies, actors/actresses, film/commercial production companies, musicians and other entertainment-related businesses use the internet to decrease marketing expenditures and increase revenue?
1) Search Engine Optimization (SEO)
Properly structuring website content (meta titles, meta descriptions, text, etc.) will ensure relevance and promote higher rankings in search engines. Basically, the goal is to specifically target your intended market with keywords themselves as opposed to commercials and print ads.
2) Creative, Functional Website Design
Designing and developing a creative, functional website is imperative to online success. Ease of use is a top priority along with content, media (photos/videos), and SEO integration.
3) Blog Marketing
Blogs should be used on a daily basis — there are no ifs, ands or buts. Blogging has become a worldwide phenomenon and continues to grow at an amazing rate. Having an interesting, current blog that updates fans/clients on news, events, projects, etc. is key.
4) Viral Videos
With lightning fast internet connectivity becoming more readily available across the globe, video content has seen a huge spike. Entertainment businesses should leverage online exposure via the use of viral videos. Short, catchy, interesting viral videos that will attract and retain your target market.
For all entertainment companies interested in learning more about increasing profits with internet marketing, Please feel free to contact me directly at 310-876-0874 x1.
I have lived in Los Angeles all of my life, grew up in the entertainment industry, and have worked with a variety of entertainers and entertainment companies including: Dualstar Entertainment Group (Mary-Kate and Ashley’s Company), Law Office of Johnny L. Cochran, Sifu Toy (Olympic Gold medalist, fight scene choreographer), a variety of Los Angeles recording studios, and founded a studio in the early 2000’s with a longtime friend and a member of Az Yet — an R&B group that received RIAA platinum status in the late 90’s. This is a small snippet of my experience and I would hate to bore you with the rest. Simply said, I’m a marketing professional with over 10 years in the business and focus on result-driven internet marketing campaigns for a wide variety of entertainment companies.
I hope the above information has been helpful and good luck! May the force be with you.
Specializing in: producer marketing, entertainment company marketing, actor marketing, actress marketing, musician marketing, production company marketing, tv production marketing, comedy marketing, advertising for comedies, play marketing, event marketing, movie premier marketing, tv series marketing
Servicing: Los Angeles, Beverly Hills, Santa Monica, Hollywood, Burbank, Studio City, Culver City, West LA, Malibu, Santa Barbara, Orange County, San Diego, San Francisco, Portland, Seattle, Chicago, Boston, Miami, Orlando, New York City, New Jersey, Toronto, Vancouver, London, Munich, Spain, Italy + abroad