Los Angeles real estate marketing has become a very tricky, and sometimes costly, game of cat and mouse. Home prices are down, qualified buyers are non-existent, and the small amount of qualified buyers have difficulty securing decent/appealing loans. As a result, homes stay on the market for long periods of time, realtors invest additional funds to market the properties, and the overwhelming number of homes on the market keeps prices low. Good ole’ supply and demand.
To help combat this black hole, I highly suggest Los Angeles real estate agents/brokers adjust their marketing campaigns to be more e-centric (based around the internet). Internet marketing mediums are more cost-efficient, effective and eco-friendly when compared to conventional print ads, bus stop ads, paid listings in Zillow.com, and other mediums.
In particular, I highly suggest all Los Angeles real estate marketing efforts utilize the below tried and true mediums:
1) Search Engine Optimization (SEO)
SEO focuses on strategically researching and implementing keywords (or keyword sets) in website text, internet marketing material, image names, blog posts and other content. The purpose of SEO is to make a site, for example a broker’s website, rank high in search engines. Ranking well in search engines increases online exposure and traffic thus resulting in increased sales. It’s all about conversion rates — the more visitors the better.
2) Viral Videos
Viral videos and property walkthroughs are an excellent marketing tool. If a photo says a thousand words, imagine what a video says. Catch my vibe?
3) Blog Marketing
Blogs have become a part of daily life for hundreds of millions of people across the world. Due to such, utilizing blogs for real estate marketing is crucial to success. New listings can be added to a blog in the form of a “Post” and can directly target the listing’s location, target market, etc. As most internet marketers say: BLOG = Best Loved On Google
4) Website Design
To put it bluntly, in regards to website design for real estate, my suggestion is to either do it right or don’t do it at all. I have reviewed thousands of agent/broker/developer websites and almost all are very similar. More importantly, most lack character and have a very boxed or shelved feel. My suggestion is to precisely identify your target market and adjust your website design and marketing to accommodate for such. Are you selling luxury lofts in Downtown Los Angeles? If so, your website should reflect this.
For all Los Angeles real estate agents, brokers and developers looking to increase sales via internet marketing, feel free to give me a call at (310) 876-0874 x1. I have over 10 years of internet marketing experience and my company — The Brainchild Group — has an impressive track record, which I will be glad to share.
(310) 876-0874 x1
The Brainchild Group
Aaron Schoenberger is Founder of The Brainchild Group — a top online advertising agency that specializes in strategic SEO and Social Media. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies. Feel free to Contact Us for more information.