The Importance of Search Engine Optimized Website Design Web Design + Development | November 13, 2009 | By The Brainchild Group

Simply said, what’s the point of having a website if no one can find it and you’re required to spend thousands of dollars on advertising to gain exposure/traffic? Well, in all honesty, it’s pointless and will cost tens of thousands if not hundreds of thousands in advertising costs over the years. The key is designing a website with Search Engine Optimization (SEO) in-mind so the site not only looks good to visitors, but also search engines.

SEO website design requires thorough knowledge of meta information, search engine behavior, building incoming links (backlinks) and, generally speaking, internet marketing as a whole.

Some of the best SEO tips for website design include the following:

1) Create website with HTML footer, so pages can be easily picked up by search engines. Yahoo seems to dislike Flash websites and having an HTML footer with proper keywords/links will make a website rank better, especially for Flash websites.

2) Page titles, meta description and meta keywords should match content on each particular page. Having mismatched info can be harmful and cause you to lose out on potential business.

3) Install a blog on your website, which will allow easy updates. Search engines love blogs, and many SEO’ers refer to blogs as “Best Loved On Google” which is absolutely true. Search engines easily find blog content and blogs rank very high in search engine result pages (SERPS).

4) Modify pages/robots so important pages show up in search engines and other pages, like login pages, do not.

I hope the above information has been helpful and for all businesses looking for SEO Optimized Website Design please feel free to shoot us a call or email. We have over 10 years in the business, with thousands of first page keyword listings in search engines, and will be able to achieve your goals. Feel free to visit our Contact Page to get in touch with us.

Aaron Schoenberger
The Brainchild Group



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