Bye Bye CrunchPad, Hello Joo Joo! Technology | December 8, 2009 | By The Brainchild Group


Joo Joo Tablet

Joo Joo Tablet

The much anticipated CrunchPad, which was unfortunately axed due to internal disputes between the two founders, has been magically transformed into the Joo Joo tablet (aka joojoo) — the newest and coolest electronic device to hit the market in a long time.

This device will, mark my word, change the way we browse the internet at home. It’s not surprising the device was labeled as one of the 10 “most brilliant products” of 2009 by Popular Mechanics magazine.

The Joo Joo tablet is basically a hand-held window to the internet world. It runs on a UNIX operating system and boots directly to a web browser, which is part of the reason startup takes a brief 9 seconds. Yes, you heard that right, 9 seconds! I have a fast MacBook Pro laptop and booting that sucker up takes at least 30+ seconds, which can be annoying, thus resulting in excess foot tapping on my part.

Now, on to the good stuff (insert evil grin)…

The Joo Joo tablet boasts a 12.1-inch “capacitive” touch-screen. I’m semi-bright (on my good days) and had no clue what a capacitive screen is, so I decided to do some digging. According to Wikipedia, “A capacitive touchscreen panel consists of an insulator such as glass, coated with a transparent conductor such as indium tin oxide. As the human body is also a conductor, touching the surface of the screen results in a distortion of the local electrostatic field, measurable as a change in capacitance.” Simply said, it’s like an iPhone screen.

As far the Joo Joo’s weight, it barely registers on the scale at a feathery 2.4 pounds. At times (very rarely) having a Napoleonic complex can be a good thing, and this happens to be one of those times ladies and gentleman. The Joo Joo is one small sucker, but packs a big punch.

A 4GB solid state hard drive resides within the pretty little case, as does a WiFi card, an accelerometer and a battery that gets around 5 hours of life per charge.

How to get one? I know you’re excited, but you must wait grasshoppas. Joo Joo’s main website will begin taking pre-orders on December 11th and expects units to ship 8-10 weeks later. Oh, and I almost forgot, the cost is a spicy $499. Definitely not a holiday gift for the little ones, but maybe good for self-indulgence.

In conclusion, I am very interested in sitting down with Mr. Arrington (founder of Tech Crunch) and Mr. Rathakrishnan so we can explore a renewed sense of friendship via hours of singing Kumbaya and roasting marshmellows on my Weber Grill. I mean, yes, there were some hiccups and possibly things didn’t turn out as planned, but can’t we all be friends (sings: why can’t we be friends, why can’t we be friends).


Your resident marketing ranter,

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is a Los Angeles advertising agency that specializes in professional internet marketing and website design for a variety of industries. Over the years, we consistently achieve top rankings in search engines and churn out catchy, effective websites that help solidify online branding and ensure future sustainability. Please feel free to CONTACT US with any questions you may have.



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