LA APLN Quarterly Networking Event | Press Release Social Media Marketing | January 11, 2010 | By The Brainchild Group


LAAPLN Chapter’s Quarterly Networking Event on January 11, 2010 with Wine and Hors D’oeuvres and Keynote Speaker Jeff Sutherland, Chairman of the Scrum Training Institute, CEO of Scrum, Inc. and Co-Founder of Scrum.

Los Angeles, CA (January 9, 2009) – Platinum Edge will be sponsoring LAAPLN Chapter’s quarterly networking event on January 11, 2010 at the Los Angeles Meeting & Event Center, which will feature keynote speaker Jeff Sutherland, Chairman of the Scrum Training Institute, CEO of Scrum, Inc., and Co-Founder of Scrum. His presentation explores efficient and effective Scrum team formation. Wine and hors d’oeuvres will be served.

In his presentation, entitled “Show Therapy: How New Teams in California and Sweden Systematically Achieve Hyperactivity in a Few Sprints,” Jeff will discuss how expert coaches at Myspace in California and Jayway in Sweden bootstrap new teams in a few short sprints into hyperactivity.

Jeff Sutherland invented and developed Scrum, assisted in creation of eXtreme Programming, mentored OpenView Venture Partners, and provided consultation to Google, Yahoo, Microsoft, Oracle, Palm, Ariba, Cadence, and Adobe. XP and Scrum together are currently the world’s more widely used Agile processes worldwide, and their creators are authors of Agile Manifesto. In his recent Google Tech Talk, Jeff assisted Google teams in extending their Scrum implementation on the Google AdWords project. Sign up for the event at

Platinum Edge is an Agile-focused team of MBAs, Behavioral Science experts, and certified Project Leaders who assist companies wanting to strategically improve software development return-on-investment.

Platinum Edge, Inc.

5318 East 2nd Street, Suite 704

Long Beach, CA 90803

866- 652-9866


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