Bloom Energy Releases The ‘Bloom Box’ To Promote Sustainability Technology | February 22, 2010 | By The Brainchild Group

Being eco-friendly doesn’t always mean there are sacrifices to be made. In fact, with the Bloom Box, it’s quite the contrary.

Bloom Energy was featured on 60 Minutes last night and spilled the beans on their cool, new Bloom Box. The little box feeds oxygen into one side of a cell while fuel (solar, natural gas, bio gas, etc.) is entered through the other side. This combination provides a chemical reaction that is needed to produce power. The cells are composed of fairly inexpensive ceramic disks that are painted with a proprietary green “ink” on one side and a black “ink” on the flip side. This takes a drastic turn from conventional energy-producing equipment that requires precious/expensive materials. The rest of the secrets I would share, but I would have to kill you. No, I’m just kidding.

The best part? The Bloom Box is wireless and emits ZERO emissions. Yes, you heard that right. Zero, zip, zilch, nada. One box can power a standard European home or a low-emission American home, and 2 Bloom Boxes can power a high-consumption American home.

According to Bloom Energy, large cells geared towards corporations and big businesses cost from $700,000 to $800,000 and are the size of a refrigerator. In comparison to other energy-related technology, the Bloom Box is miniscule. Google, the creator of all things cool, was first to use Bloom Energy’s Bloom Box to power one of its data centers and has been using the device for the past 18 months. Aside from Google, FedEx, Wal-mart and Ebay are taking the green plunge and investing in Bloom Boxes. Ebay installed the boxes on the front lawn of its San Jose location and is expecting to acquire nearly 15% of its energy needs from Bloom devices. California subsidizes 20% of the cost, so it’s a good investment for local corporations.

On Wednesday, February 24, Bloom Energy will go public and release details about their much-anticipated energy box. Their website ( has a simple layout with no information whatsoever. There is simply a timer counting down the seconds till launch. Very exciting if you ask me.

Marketing + Branding
Bloom Energy has taken a very minimal approach to their branding and website design; it’s almost Apple-esque. Their company name fits the product well and isn’t corny like some green devices. The logo is clean and organic in nature. Bloom Energy’s tag line is “Be the solution” which fits well. Actually, very well. I’m looking forward to seeing their final website once the product is officially launched.

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is top advertising agency that specializes in Social Media Consulting and SEO Consulting for a variety of business around the globe. Please feel free to contact us at (310) 876-0874 for more information.



Powered by Facebook Comments

Related Articles