Henry Louis Gates, Jr. – Faces of America Documentary Lifestyle | February 10, 2010 | By The Brainchild Group

PBS has launched a new series that takes an in-depth look at the family histories of 12 distinguished Americans. The show is based on research by Harvard scholar Henry Louis Gates, Jr. who utilizes the latest genetics and genealogy technology to trace the history of the 12 renown Americans.

The series paints a new picture as to who we — Americans — really are. Our country is composed of a wide variety of people, from all around the globe, and the reasons individuals/families have come here varies greatly. My family left Germany and Russia when World War 2 broke out, which is the reason I am here. On the flip side, a neighbor of mine came here from Japan three years ago to further her career and experience a new culture. This series discusses the 12 profund American’s and how they arrived here, and for what reasons.

The profound Americans include: comedian Stephen Colbert, novelist Louise Erdrich, professor/poet Elizabeth Alexander, chef Mario Batali, journalist Malcolm Gladwell, actress Eva Longoria, musician Yo-Yo Ma, director Mike Nichols, Her Majesty Queen Noor, tv host and surgeon Dr. Mehmet Oz, actress Meryl Streep, and figure skater Kristi Yamaguchi.

Marketing “Faces of America”
Finally, to touch on the marketing. PBS is doing an excellent job promoting the series. In fact, they’re doing more than excellent — impeccable. Google Trends shows “Faces of America” and “Henry Louis Gates” are among the top 20 searches today (February 10, 2010). This, in the eyes of a search engine marketer, is a huge success. To put a cherry on top, PBS created a functional, attractive landing page for the program, which includes Social Media elements. The site suggests users share their stories and has noticeable icons for Facebook and Twitter on the right sidebar. Lastly, the first full-length episode is available online on Thursday, February 11th. did I hear that right? Full-length episode available online? Smart thinking! About time.

Be sure to check the show out as the episode tonight was very interesting.

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is an Interactive Marketing and SEO Agency in Los Angeles that specializes in creative, ground-breaking internet marketing campaigns for the new e-centric age.



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