UPS Launches Ingenious Ad Campaign To Support NASCAR Sponsorship Marketing Rants + Critiques | February 21, 2010 | By The Brainchild Group

UPS, the company we all know for shipping boxes via big ole’ brown trucks, has launched an ingenious advertising campaign that promotes their new NASCAR sponshorship. The campaign includes three new commercials that will air in 2010 that feature an interactive game that will include “$100,000 cash prize and a VIP experience at Richmond International Raceway.” Not bad!

According to Ron Rogowski, Director of Sponsorships for UPS, “Over the years, our racing program has allowed UPS to reach new customers and grow our business, but we’re always looking for new and unique ways to take our sponsorship to the next level. The UPS $100,000 Trackside Challenge is going to help us achieve that goal in 2010, and beyond.”

The first commercials will air during the Daytona 500 today (Sunday) and highlight UPS as being the official express delivery service of NASCAR.

Aaron Schoenberger
The Brainchild Group



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