Creative SEO – Artistic Meta Titles Will Set You Free Search Engine Optimization | March 5, 2010 | By The Brainchild Group

I am always one to think outside the box and stray away from the norm. I like stuff that’s funky, different, fresh and cool. And, when it comes to SEO, I think along the same lines. I’m standing on my soapbox tonight to declare that SEO can in fact be supercalifragilistic.

At any given time, if you ask an SEO professional what the 3 most important elements of SEO are, they will almost always mention meta titles (aka page titles). Meta titles are what appear as the headline or title of results in search engines. Faulty titles harm website ranking, relevance is diminished, and most importantly search engine users will be turned off by the appearance of poor titles in search result pages (SERPS). A catchy, attractive, informative, relevant page title is the ultimate goal.

Now, how to create an interesting, artistic page title? A-haaaa! I shall help you here. Let me grab zee paint brush.

As an example, let’s say our good friend Shmohawk has a CPA firm in New York City and wants to optimize the page title of his home page. His goals for the title are to identify his company, relate to his target market, and attract local business. Most sites would have a basic page title like “Shmohawk CPA Firm 143 Food St. New York City” or something along those lines.  Is this catchy? A little birdy tells me no.

Here are ideas for catchy, stylish page titles:

  • New York City CPA Firm – Shmohawk
  • Professional CPA Firm in NYC | Shmohawk
  • Shmohawk CPA Firm – New York City
  • NYC Certified Public Account | Shmohawk
  • CPA Firm – New York City – Shmohawk
  • New York City | Certified Public Accountant

Hopefully with these suggestions, Shmohawk (Shmo as we call him) will boost click-through rates and website traffic. I hope the above info has helped you too.

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is a leading interactive marketing and SEO Company with headquarters in Los Angeles, California.



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