Does My Company Need an SEO Consultant? Search Engine Optimization | March 19, 2010 | By The Brainchild Group

If there is one question that I can say I am asked most often it’s: Does my company need an SEO consultant? I have been asked this question hundreds if not thousands of times and my answer is always the same. Would you cut your own hair? Point made.


Effectively optimizing a website for SEO takes experience; I mean lots of experience. If SEOs tell you they haven’t made mistakes in the past, their breath must smell horrible because they’re talking out their rear. I don’t mean to be so blunt, but it’s the reality. Over the years, I have made many mistakes and I can admit it. But, due to the periods of trial and error, I have gained a wealth of knowledge that has led me to where I am today.


If you are pondering whether or not to hire an SEO consultant, the indecisive act itself is enough to justify an answer. A professional SEO consultant has the ability to kick start your company’s online marketing efforts by bypassing the trial and error period. And, such a consultant will immediately step into expert SEO work, which will save you years of headaches, research and forehead smacking.


Most importantly, instead of learning on the fly, an experienced SEO consultant will be able to provide information on ways to immediately implement strategies to increase website traffic and revenue. To such a consultant, SEO is second nature and efforts are directed at achieving goals. On the flip side, if you decide to take on the SEO work yourself, be prepared for a small amount of progress matted to a huge amount of research.


In conclusion, unless you own an SEO company, the purpose of your business is not SEO. And, for this reason, I say focus on your business itself – the reason you created it – and hire a professional to manage search engine marketing.


I hope this article has been helpful and may the force be with you!


Sincerely,
Aaron Schoenberger
The Brainchild Group

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