Change is Good – Don’t Be Afraid to Adjust Marketing Budgets Internet Marketing | May 23, 2010 | By Aaron Schoenberger

Many people are afraid of change and are set in their ways, especially when it comes to marketing. The notion is that if current marketing efforts are bringing in sales, why fix them? Why reinvent the wheel? I have been asked this question many times and my answer is always the same: The goal is not to “fix” one’s marketing, it’s to maximize ROI and stay in tune with current marketing trends. Things change over time as do marketing mediums.

A few days ago I had a decent sized corporation contact me regarding social media marketing and SEO for their product, which is doing very well, though they’re spending over $25,000 per month on PR and PPC. Their efforts are paying off, yes, but are they maximizing their marketing budget? No. I’m constructing a plan to minimize PPC expenses, eliminate the need for PR, and focus on interesting, unique, organic content that will spark interest on a more personal level. Remember that the best way to make a sale is to not be “salesy” at all. I know this may sound oxymoronic, but it’s true.

Businesses need to understand that change can sometimes be good and the grass is greener on the other side. PPC can be dropped for SEO, TV commercials are done away with in favor of viral YouTube videos, and the list goes on. The ultimate goal is to modify marketing budgets based on consumer activity irrespective of how successful or unsuccessful your current marketing efforts are. Follow your target market, understand them, then interact via effective channels. If there’s a road to e-marketing success, this is it.

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is a social media marketing company that specializes in the research of social media trends and implementation of professional online advertising campaigns intended to increase revenue via organic, viral mediums. Feel free to CONTACT US for more information on our services.



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