Finding an Advertising Agency That Understands Your Business Business News | May 5, 2010 | By Aaron Schoenberger

Sometimes having a cool, unique product or service is enough to create a buzz, but more often than not, companies are forced to hire an advertising agency to gain exposure and increase revenue. While doing so, businesses must ensure the agency they retain understands and supports the particular product/service being offered.

A common disconnect I see is advertising agencies taking on projects they truly have no experience with, and no interest in. Yes, of course, one can learn on the fly, but this is not efficient and ultimately produces a lesser quality product in a longer amount of time due to the inherent learning curve (research, analyzing statistics, etc.). Plus, if you do not truly believe in something, and have no interest in it, how can you put your best marketing foot forward? Well, you can’t.

On the flip side, finding an advertising agency that specializes in your niche is beneficial because you can rely on professional marketers that have a passion for what’s being promoted. Through an intimate connection with the target market, and an understanding of what works and doesn’t work, niche agencies have the ability to more effectively reach out to potential customers.

Within the category of niche agencies, I see there being “niche niche agencies” (if that even makes sense). There are the conventional full-service niche advertising firms that, for example, market automotive products or other select products via a wide variety of mediums regardless of ROI. Then there are “niche niche” advertising agencies like The Brainchild Group that specialize in particular industries and utilize select marketing mediums (social media, SEO). Since the internet is quickly taking over daily life, and companies are jumping on the e-marketing bandwagon left and right, working with a niche ad agency that specializes in online marketing is crucial. Match this knowledge with a passion for the product and the rest is history, so to speak.

In wrapping this up, when searching for the best advertising agency for your business, remember to find a firm that has product knowledge as well as experience working with online advertising as the internet is truly the wave of the future.

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is a leading online advertising agency that focuses on one thing: Getting the job done. We’re a team of internet marketing professionals that do what we love and love what we do. Please feel free to CONTACT US for a consultation on ways to gain online exposure and increase revenue via the internet.



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