Nike Launches Kick Butt Commercial w/ World Cup Footage Social Media Marketing | May 21, 2010 | By Aaron Schoenberger

Of all companies spanning the globe, Nike has remained a leader when it comes to producing catchy, targeted, successful television commercials. Unlike a majority of companies that have very successful commercials here and there, Nike’s track record is quite impressive with a long lineage of profitable advertising campaigns.

To feed off of the World Cup craze and further Nike’s success, the company has released a new commercial coined “Write the Future” that features a slew of renown soccer players including: Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho. The icing on the cake was the addition of cameos by Kobe Bryant, Roger Federer and of all people Homer Simpson (yes, I personify some cartoons).

I was surprised to see YouTube and Facebook shown in the commercial, which demonstrates the fact that Nike is making a push to utilize social media channels. In the past, the notion of spending big bucks on commercials and allocating even a few seconds to social media mentions was ludicrous in the eyes of many. Finally more advertising executives are coming around. All I can say is: I told you so.

Enjoy the commercial and feel free to share your thoughts!

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is a social media marketing company that specializes in the research of social media trends and implementation of professional online advertising campaigns intended to increase revenue via organic, viral mediums.



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