Social Media Rant: Separating Newbies From the Pros Marketing Rants + Critiques | May 31, 2010 | By Aaron Schoenberger

Social Media marketing is a very tricky business, and often times I see beginner companies/individuals claim to be ‘professionals’ but in fact they’re relatively new to the game. Being new isn’t bad, but when incorrect information is suggested to clients and this information ultimately affects the livelihood of the client’s business, that’s when I have an issue. It bugs me like a thorn in the behind (not that I’ve had one, I just like the saying).

My suggestion for individuals/companies that practice social media marketing is to always stay on the ball and put your knowledge to work. You can read about a type of social media marketing (e.g. blogging) for hundreds of hours but without actually walking the walk your knowledge is useless. Ideas are only ideas until they come to fruition and statistics are present. Proof is in the pudding — Remember that.

For businesses looking for a social media marketing consultant, be sure to do your research and find a social media marketer that understands your company and can achieve your goals. Request information on previous work because, like I said, proof is in the pudding. Quiz them on what they’re claiming to offer to see if they can actually perform. Seven out of ten times (or more) I see marketing companies offer products that are a total waste of money, offer no statistics to determine ROI, and can undermine the perceived quality of a product or service.

Over and out.

Aaron Schoenberger
The Brainchild Group



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