Viral Video: South African ‘Braai Etiquette’ + Tong Master Hierarchy Social Media Marketing | June 18, 2010 | By Aaron Schoenberger

The Tong Master
Having a BBQ in South Africa requires an in-depth understanding of braai etiquette as well as ‘Tong Master’ hierarchy — two key elements of a successful braai (BBQ or ‘roasted meat’).

The braai, a carnivorous gravitational force that exerts power on the male species, is truly no laughing matter. Look at my face; am I laughing?

Here’s a video by ‘Gakulu’ highlighting proper braai etiquette, which has gone viral on YouTube and raked in over 448,000 views. Since the World Cup is taking place in South Africa and vuvuzelas are serenading the world, I thought everyone would like this.


Aaron Schoenberger
The Brainchild Group



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