Social Media Marketing: The Vuvuzela of Corporate Advertising Social Media Marketing | June 24, 2010 | By Aaron Schoenberger

Looking to make some serious noise for your company and gain exposure in the competitive world of social media? If you’re reading this I assume you are, and a Social Media Vuvuzela (aka experienced marketing consultant) is what will get ‘er done. Or, you can simply read this article and internally implement my suggestions then send me a box of chocolates — that can work too.

In recent years, a vast majority of corporations have decided to drop conventional forms of advertising in favor of online marketing channels, but some are having trouble knocking the ball out of the park. Due to such, I feel it’s time for a crash course on corporate social media marketing, which will hopefully help all of you Marketing Directors and Marketing VPs out there.

Converting Sales w/ Social Media
Stop right there and give yourself a swift kick in the rear. Corporations should not be participating in social interactions with the intention of simply making a sale; this is a failure of grand proportions. Socially participate to inform the world, to connect with the world, to learn about the world. The absolute best way to make sales is, like I have said many times before, to not make sales at all. Don’t be a tacky salesman in a cheap suit that talks more than a ballpark peanut salesman, maintain brand integrity and avoid turning customers (or potential customers) away by forcing product info and sales upon them.

Social Media Vuvuzelas
Using the best social media channels, the ones with high traffic and exposure, is important to running a successful online marketing campaign. Please find a few of my favorite social websites below:

  • Twitter
  • YouTube
  • Facebook
  • LinkedIn
  • Digg
  • Delicious

Corporate Customer Service
Twitter and other social websites have become popular platforms for handling customer service issues, and such a way of communicating is quickly gaining momentum. Instead of providing a phone number with sedating elevator music, corporations should engage users in the social arena and ensure issues are immediately addressed and don’t spread out of control like wildfires (or BP oil burns in the Gulf).

I hope this article has been helpful and may zee force be with you. If you happen to have questions on corporate social media marketing or would like information on our consulting services please feel free to Contact Us.

Aaron Schoenberger
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a Top Advertising Agency that specializes in strategic SEO and Social Media Consulting. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.



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