Old Spice Body Wash: A Wonderfully Smelly Success Marketing Rants + Critiques | July 26, 2010 | By Aaron Schoenberger

Old Spice Body Wash I’m chiming back in to say that, just as I predicted over a month ago, Old Spice body wash sales have skyrocketed. The company has managed to gain an edge over the bubbly competition and suds show no sign of letting up. Game on!

As many of you recall, I wrote an article about the branding of Old Spice’s body wash and stated that I predict sales will increase by a large margin. Modernizing an elderly brand is what Old Spice needed, and they have succeeded. A revamped slogan and product that targets a younger demographic combined with new age marketing mediums. A recipe for success if you ask me.

Please find a chart from SymphonyIRI below, which shows just how impressive sales of Old Spice’s body wash have become. Mucho kudos my stinky (in a good way) fellows!


Aaron Schoenberger

The Brainchild Group

Old Spice Body Wash Sales Chart



Powered by Facebook Comments

Related Articles