SEO Prank: Using Website Analytics to Appear Psychic
Another good ole’ Monday in the SEO world: The weather is nice in Los Angeles, stats are through the roof, going to Gyu Kaku for Japanese BBQ in a few hours, and my cat didn’t wake me up at 5am. I’m a happy camper.
And, to put the icing on the cake, we just received a call from a potential client and I had to have a little fun. After all, isn’t having fun what life is all about?
I was in the process of researching our blog stats for the past hour and noticed that our site had received a visitor that searched for “LA Law Firm SEO Company” who decided to call just as I was looking at their keyword search. What a coinkidink.
Here’s how the conversation went:
Potential Client (PC): Hello, I’m calling regarding your SEO services for law firms. My Los Angeles entertainment law firm is looking to rank at the top of search engines and improve our web presence.
Me: Thank you for contacting us and we can definitely improve your ranking in search engines, gain online exposure and boost revenue.
PC: That’s exactly what we’re looking for. What do your monthly retainers include and what is the cost?
Me: Before I continue, I must ask you: What made you search for “LA Law Firm SEO Company” and why did you decide to click on our website?
PC: What? How did you know that? That’s exactly what I searched for.
Me: I see things… I’m psychic. It’s a mix of genetics and hundreds of bowls of Wheaties. No, just kidding, I was looking at our website analytics and saw your search query then your call came in 5 minutes after the search so I figured the two were connected in some way.
PC: I didn’t even know that was possible!
In the end, the potential client was converted to an actual client because they were impressed with the samples I furnished as well as our ability to track/analyze website statistics.
The moral of the story is to monitor website analytics on a consistent basis to get a feel for one’s target market. Understand potential customers and use information gathered to create effective online marketing campaigns.
Sincerely,
Aaron Schoenberger
The Brainchild Group
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Oh I bet you were impressed with yourself after getting this client on board haha. By approaching clients the way you did is exactly what sales people need to do if they expect to convince potential clients to give their money away.
It’s everybody’s dream for their website to be on the top rank and doing SEO is not an easy task. Thank You ;).
Adam,
Thank you for the comment! I totally agree. My view on sales is that the best way to make sales is to not make sales at all. Basically, don’t push sales and they will eventually follow.