Top SEO Agency: The Makings of a Master Search Engine Optimization | July 29, 2010 | By Aaron Schoenberger

If you’re like me, and most people, you yearn for the best. This can be the best quality food, the best computer, the best cooking equipment, or whatever your heart desires. And, when it comes to internet marketing — namely Search Engine Optimization (SEO) — finding a top SEO agency to deliver the best results can be a daunting task. Everyone and their mama claims to be an SEO professional, but the ultimate question remains: What makes a top SEO agency?

Branding Experience
SEO is useless if it doesn’t maintain/follow branding guidelines set forth by the client. A top SEO agency must have branding experience so they can understand brands, reach relevant target markets, and portray a coherent corporate image. But, if an SEO agency has no branding experience, or limited experience, clients are in for a wild ride.

Social Media Awareness
SEO is just as important as Social Media marketing in this day and age, and a top SEO agency must have experience working with social websites and optimizing social content — there are no ifs, ands or buts. This is commonly referred to as Social Media Optimization (SMO).

Ability to Accept Change
Search engine algorithms, methods of performing SEO, social networking strategies, backlinking mediums and the thousand other constantly evolving aspects of SEO must be researched and practiced on a regular basis. The way I look at it, an SEO company that’s not open for change, to learn new channels and be up-to-speed on current trends, cannot and will not be a top SEO agency. There is simply no way.

Statistics Don’t Lie
When searching for the creme de la creme of SEO agencies, be sure to ask for samples of previous work. After all, statistics don’t lie and SEO is based on numbers. Plain and simple.

Aaron Schoenberger
The Brainchild Group

The Brainchild Group is an online advertising agency that specializes in strategic, professional social media and SEO campaigns for companies throughout the world. Clients include: top restaurants, Olympic athletes, Fortune 500 companies and mom-and-pop shops.

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