Reactive Social Media Strategy (RSMS): What The Heck Is It? Social Media Marketing | August 29, 2010 | By Aaron Schoenberger

If you are a Social Media marketer and an entrepreneur like myself, you are probably reading this article while concocting ideas to conquer the world — owning your target market and gaining loads of exposure. You have the right mindset and need to keep on pushing towards your goal. Though, like with most things in life, there is more. Much more.


To achieve your goal, you must ask yourself this question: Is your Social Media strategy up to par? Typically the answer I receive is “I don’t know” which, in itself, answers my question. Businesses I have spoken to over the years commonly engage in Social Media and SEO campaigns that take a direct marketing approach, which turns into an epic failure. I propose a different mindset.


I advocate forming a Reactive Social Media Strategy (RSMS) that listens, researches, tracks and analyzes target markets before engaging in any proactive Social Media transmissions. Actions should instead be reactions to the wants, needs and interests of target market(s) and such information can be gathered during the initial exploration of a project. I suggest taking one month to explore/learn, and get a feel for the people you are marketing to. Christopher Columbus would be proud, trust me.


I hope this information has been helpful and may the Social Media force be with you.


Aaron Schoenberger
The Brainchild Group


Aaron Schoenberger is Founder of The Brainchild Group — an online advertising agency that specializes in strategic SEO and Social Media Consulting. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.

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