Jones Soda: A New Age, Hip, Ingenious Beverage Company Marketing Rants + Critiques | September 23, 2010 | By Aaron Schoenberger

Jones Soda Company
I’m a super critical son of a gun, as many of you know, and when I approve of a company it really means a lot. I’m typically the one burning marketing campaigns like a problematic child at a campfire but, in all reality, I can’t find anything wrong with Jones Soda. Mucho kudos to all of you soda scientists out there.

Jones Soda, in my opinion, is the ideal model of a beverage company using Social Media to the max. They have catchy, unique beverages and their marketing matches such. I mean, who else (that’s taken seriously and successful) would dare to release a drink called WHOOPASS? Awesome. Awesome I tell you.

For all of you website designers and Social Media experts out there, check out and take note of the below things:
1) Catchy, minimal, Apple-esque design
2) Clear and apparent integration of social channels. Instead of hiding social networking buttons on the footer, which is common, Jones Soda put them in prime real estate — the header.
3) An entire strip above the footer is dedicated to recent Tweets on the company. Smart? You betcha!

In conclusion, I must say that I’m very impressed and looking forward to opening a can of “WHOOPASS” sometime soon.

Aaron Schoenberger
(310) 876-0874 x1
The Brainchild Group

Aaron Schoenberger is Founder of The Brainchild Group — a top online advertising agency that specializes in strategic SEO and Social Media consulting. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies. Feel free to Contact Us for more information.



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