Social Media marketing is all about connecting with individuals and businesses throughout the world on a personal level, and sometimes how we really feel and what we mean to say — our intentions — can be misconstrued. For businesses that perform Social Media acts (fine, I’ll say marketing), any deviation from true intentions can be harmful and spin out of control.
When it comes to writing one’s name in the Social Media world, I’m stuck on a subject: Is it disrespectful to close a comment, email, blog post, social networking message, forum post, etc. with your initials? Does the simple act of entering one’s initials display preoccupation, or that the discussion at hand isn’t important enough to warrant a full name? This is a very valid question.
If you purchased something from a business and had a question, proceeded to contact the company via a Social Media channel, then received a response from a company representative sealed with a kiss (their initials), would you care? I would love to hear your thoughts.
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The Brainchild Group
Aaron Schoenberger is Founder of The Brainchild Group — a Top Advertising Agency that specializes in strategic SEO and Social Media Consulting. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.