Blog Writing Tip: Short & Sweet or Large & in Charge? Social Media Marketing | November 23, 2010 | By Aaron Schoenberger

One question that lingers in marketing space is the debate over blog length, and many businesses have trouble deciding on how long (or short) of a blog post to write. I can’t blame you, it’s a tough question with a somewhat elaborate answer, which I’ll attempt to simplify in this article.


The length of blogs entries is based on a variety of factors, which I’ve listed below:

  • Topic — The topic of the blog post itself directly relates to the length of the entry. If there’s a small news update, a small entry will do. However, if there’s major news, or complex information that requires an explanation, a longer blog post may be in store.
  • Target Market — Before blogging away like a madman, think about your target market(s) and how they will react. If they prefer updates that are short and sweet, give them just that. It’s all about understanding your readers.
  • Relevance — If you are like me, you have a tendency to go off on tangents that may be unappealing to readers. Don’t try to “fluff” an article with extra text or irrelevant information. Stick to the core facts, in an appealing manner, and this will determine the final length of the blog post.



I hope the above info was helpful and good luck with your quest.


Aaron Schoenberger
twitter.com/TheSchoenberger
(310) 876-0874 x1
The Brainchild Group


Aaron Schoenberger is Founder of The Brainchild Group — a digital advertising agency that specializes in revolutionary Search Engine Optimization (SEO) and Social Media Marketing strategies. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.


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