Los Angeles Goes Mobile: Hollywood Parking App for iPhone Business News | December 25, 2010 | By Aaron Schoenberger

Having trouble finding a parking spot in Hollywood? Well there’s an app for that.


After living in Los Angeles, CA for 25+ years, I can safely say that finding a parking spot in Hollywood truly sucks. I often find myself avoiding the area simply due to the horrific parking situation, which is unfortunate because there’s a good time to be had. Luckily, all of the hassle will be eliminated in the near future.


This upcoming Wednesday, Mayor Antonio Villaraigosa, City Council President Eric Garcetti and city transportation officials are scheduled to launch a revolutionary iPhone application that notifies drivers of open spots, parking space time limits, identifies whether or not a meter takes credit cards, and provides information on pricing.


According to the LA Times, “Such a service, with real-time information, might even help reduce congestion caused by motorists hunting for parking places. Studies by UCLA students of a 15-block area of Westwood Village found that searches for curbside parking added 2,500 vehicle trips a day to the area. The average search took about 3.3 minutes, but in the late afternoon and evening the hunt took up to 12 minutes.”


Once this app is launched, I guarantee other cities throughout the world will follow suit. It’s an ingenious idea and, to be honest, I’m surprised Los Angeles is the first city to release such an application. We fall behind in many areas (e.g. public transportation) but, clearly, not when it comes to mobile technology.


Aaron Schoenberger
(310) 876-0874 x1
The Brainchild Group


Aaron Schoenberger is Founder of The Brainchild Group — a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. He’s known for his work with celebrity clients, top restaurants, automotive manufacturers, professional athletes and Fortune 500 companies.

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