There are times that I walk into restaurants and I’m amazed; not because of the decor or food, but the lack of patrons. Money has been dumped into interior design and quality ingredients, and employees are top notch, but people just aren’t coming. It’s a sad predicament, though it doesn’t have to be this way.
Restaurants throughout the world need to recognize the power of Search Engine Optimization (SEO) and understand how targeting potential customers in search engines can drastically increase revenue. If a potential diner is looking for a restaurant in his/her area, or is seeking out specialty foods, it’s important to have broad online exposure and reel in the catch, especially for seafood restaurants (pun intended). In essence, respond to the interests of customers in a strategic, targeted manner.
Please find 3 tips for creating a killer restaurant SEO campaign below:
- Research — The first step of any SEO venture is to research target markets and obtain a solid understanding of their mindset. This includes keyword research, exploring successful competitors and why they’re succeeding, and analyzing one’s own marketing efforts to see what has worked and what hasn’t. Information will set you free.
- Implementation — Websites and content need to be optimized with a strategic, research-infused approach. Even with the best research, SEO campaigns can fail. Proper implementation includes optimizing all content, utilizing the appropriate number of keywords in page titles and other sections, using long tail keywords, etc.
- Tracking — After an SEO campaign has begun, tracking must continuously take place. Traffic numbers, referring sites, keyword placement, backlinks and other pertinent information must be watched. Via consistent tracking, underperforming areas can be identified and rectified.
I hope the above information has been helpful and, if you find yourself in a bind and have questions, please feel free to contact me.
Aaron Schoenberger is Founder of The Brainchild Group — a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.