Musicians, producers and record labels throughout the world: Now is your time to shine. Airplay and sales numbers are no longer all that matters, and Social Media is here to stay. The networking you do everyday — the Tweets, Likes and friending — retains the power to create fame. Your fame that is.
Billboard, a weekly magazine devoted to the music industry, renowned for its music charts, has launched the “Social 50” — a new chart that tracks the popularity of artists on social websites. Bill Werde, Billboard Editorial Director, said: “The Social 50 chart is yet another step in the evolution of Billboard and an important response to our changing times.”
Billboard‘s weekly Social 50 chart houses an algorithm that tracks artists’ popularity based on their social activity and influence, which is going to open doors for a variety of musicians across all genres. Instead of relying on record/distribution deals, then worrying about radio play and album sales, one can create their own fame via Social Media channels. And at the point of marketing zen, when a relatively unknown artist reaches the Social 50 list as a result of ingenious Social Media Marketing, offers will be flying through those open doors.
Marketing for the music industry has forever changed, and studio/artist marketing budgets will be proportioned in favor of Social Media; mark my word.
If you’re an artist, studio or CMO and have questions about Social Media Marketing for musicians, please feel free to contact me. I’d love to chat.
Aaron Schoenberger is Founder of The Brainchild Group — a Search Engine Optimization (SEO) and Social Media Marketing company in Los Angeles, California. He’s known for his work with celebrity clients, top restaurants, professional athletes and Fortune 500 companies.