Earth Hour 2011 Commercial: WWF Hits a Home Run Business News | April 4, 2011 | By Aaron Schoenberger

The World Wildlife Fund’s “Earth Hour 2011” commercial not only created awareness around the globe, but did so in a hilarious, tech-savvy way. After Earth Day (March 26, 8:30pm) you’d think the commercial would fizzle away, however this week it obtained the #8 position on Advertising Age’s Viral Video Chart. Excellent work!

Moral of the story: “Don’t be the only one” to foolishly leave your lights on during Earth Hour. The moths will find you.

Aaron Schoenberger
The Brainchild Group



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