Google Lady Gaga Commercial: Catchy, Memorable, Viral Marketing Rants + Critiques | July 20, 2011 | By Aaron Schoenberger

What happens when two of the Internet’s biggest superstars collaborate on a video? Almost instant success with top rankings on viral video charts.

In a recently released video, Google joined hands with Lady Gaga to show how her fame is somewhat dependent on the Internet, and that she uses the web to directly, transparently connect with fans around the world. According to Google, “This film celebrates Lady Gaga’s special and unmediated relationship with her fans, the Little Monsters.” In essence, when you really think about it, Lady Gaga’s success partially has social media to thank.

Please find a description from the YouTube video below, which was posted by GoogleChrome.

“The making of this film is a demonstration of the power of the web in its own right. The entire project, beginning with Lady Gaga’s shoot in NYC on May 8th, to shipping materials to the television networks for air, took 10 days. Within hours of the release of her new single “Edge of Glory” on May 9th, fans began uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project. Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. The film was completed on May 18th in time to air during Lady Gaga’s performance on the season finale of Saturday Night Live, and to also live on the web.”

In conclusion, I must say thank you to Google. You’ve made the world what it is today, and this video is a perfect example of the power of the web.

Aaron Schoenberger
The Brainchild Group



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