Old Spice Swagger Commercial: Captain Punching Sea Creature Marketing Rants + Critiques | September 25, 2011 | By Aaron Schoenberger

Ever since Old Spice began modernizing their brand a couple of years ago, they’ve had a run of success with catchy, creative TV commercials. In fact, after appearing on television, most of their ads have gone viral.

Old Spice’s new commercial for “Swagger” features a decorated captain that fights sea creatures on a large nautical vessel and has endless gold treasures pouring from his pants. Quite an interesting theme if you ask me.

Was this commercial as successful as previous Old Spice spots, including the Old Spice Man? Hit me up on Twitter, I’d love to know your thoughts. @TheSchoenberger

Aaron Schoenberger
The Brainchild Group

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