Epic Twitter Marketing Fail: Accidently Making Account ‘Protected’ Social Media Marketing | September 18, 2011 | By Aaron Schoenberger

Brace yourselves for a Twitter marketing failure of epic proportions. A mistake that’s so undeniably tragic, not even Paula Deen would be nice.

The other day I was researching a large corporation that manufactures trucks and went to their Twitter account only to find they had protected their Tweets. Why would any multi-million dollar company have a Twitter account and protect their Tweets? Insanity I tell you.

CMOs need to implement a process where everything is double checked as to avoid the above-mentioned issue along with typos, questionable Tweets, irrelevant blog posts, and the list goes on.

Get it together people…this is the time.

Aaron Schoenberger
The Brainchild Group

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