Jennifer Lopez Fiat Commercial for Gucci Edition 500 Marketing Rants + Critiques | November 23, 2011 | By Aaron Schoenberger

Ever since its release, the Fiat 500 has had the automotive community buzzing, but it just wasn’t getting much traction with regular folks. Fortunately, Jenny from the block is here to change that.

Fiat’s latest ad campaign for the 500, which features none other than the great Jennifer Lopez, is on a mission to show the style and elegance of the new, highly anticipated vehicle. It’s not some small, dinky car — it makes a statement.

I was quite surprised to see that Gucci and Fiat teamed up on a special edition 500, and I think that’s the icing on the cake. Smaller cars with better fuel economy are “in,” so it’s a smart marketing move for both globally known Italian brands.

I’m looking forward to seeing what else Fiat has planned.

Aaron Schoenberger
The Brainchild Group

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