SEO Strategy: Reaching for the Stars Isn’t Always Best Internet Marketing | November 14, 2011 | By Aaron Schoenberger

I’m a firm believer in reaching for the stars, however trying to own the world with search engine optimization (SEO) is a horrible, costly idea. Let me explain…

A key element of running a successful SEO campaign is having a clear, prioritized focus. Many website owners want to target every keyword/phrase under the sun, and this broad focus makes progress very sluggish. On the flip side, if select keywords are targeted improvements will be more immediate.

It’s not the quantity of target keywords that matters, but more importantly their traffic. For example, a website can rank #1 in Google for 50 phrases that each see 1,000 searches per month. That’s a total of 50,000 searches, yet it’s far shy of a single phrase that gets 400,000 searches per month. It’s much better to target a small number of high traffic, relevant keywords than a plethora of low traffic ones.

When business owners try to target every keyword they can think of, SEO efforts are divided, improvements slow, and it takes more time to achieve top rankings. The worst part is, the longer it takes to get on top, the longer it takes to make more money.

My suggestion is to create a complete list of target keywords and prioritize it. Initially target the most important keywords until top rankings are achieved, then move down the list. This will efficiently produce higher rankings while making the SEO campaign more profitable and sustainable.

Aaron Schoenberger
The Brainchild Group

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