Here at The Brainchild Group we work with a variety of law firms throughout the country, and after many years of experience we’ve found what works and doesn’t work. In particular, being overly broad and failing to identify specific target markets, or the correct markets, is an illness many firms suffer from.
Lawyers must decide exactly what they want to target and where. Attorney SEO involves two things: specific areas of law (e.g. personal injury) and select regions. Putting the two together creates very targeted, keyword-rich phrases that will likely attract and convert website visitors.
After target markets are identified and a list of target keywords is established, it’s time for the SEO magic to begin.