Virgin America’s Safety Video Becomes Viral Sensation Marketing Rants + Critiques | December 1, 2013 | By Aaron Schoenberger

A few weeks back I remember hearing one of the sharks on Shark Tank say that there are entrepreneurs and “wantrepreneurs,” and I always enjoy learning about what made people successful. Sir Richard Branson is one of the entrepreneurs that I admire, and what he has done with Virgin America in the past six years is very impressive.

After watching Virgin America’s new pre-flight safety video, which was being shown on flights in November, I’m amazed that a new company would take such a bold — yet ingenious — move to boost publicity and appeal to a younger, hipper crowd. Displaying the video in-flight will likely appeal to most while also turning some passengers away, which is a dilemma they surely faced. Overall I feel the positives outweigh the negatives.

According to Variety, “Virgin Produced, Richard Branson’s entertainment arm, turned to ‘G.I. Joe: Retaliation’ and ‘Step Up’ franchise director Jon M.Chu to produce a new short, entitled ‘VX Safety Dance,’ that stars dancers, singers and choreographers from ‘American Idol’ and ‘So You Think You Can Dance’ and features the talent telling viewers how to buckle their seat belts and what to do in case of emergencies.”

“We knew how much our guests loved the fun and irreverence of our current video, but after six years we wanted to give them something unexpected, a fresh take on what a safety video could be and even a chance to be a part of it, literally” said Jesse McMillin, creative director at Virgin America.

What are your thoughts on the video? Share below!



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