Solidarités International “Water Ink” Commercial: Creative, Important

March 22, 2011 by Aaron Schoenberger
"Dirty water is the leading cause of death in this world," which is a driving force behind Solidarités International. Their new "Water Ink" commercial makes a good point, and does so in the most ...

Social Media Expert Witness: 2 Key Characteristics

March 19, 2011 by Aaron Schoenberger
Social media is an ever-evolving landscape that provides a medium to transparently, instantaneously connect with people throughout the world. However, such accessibility can become a liability. A k...

Time Warner Cable iPad App: A Marketer’s Perspective

March 16, 2011 by Aaron Schoenberger
Do you have an overwhelming urge to "make any room a TV room?" To stream live television on your iPad wherever you are in the house? If so, you may want to brace yourself for the good news. Time ...

Apple iPad 2: An In-Depth Introduction [video]

March 13, 2011 by Aaron Schoenberger
For the past 10 years I've been a hardcore Apple fan, and was ecstatic when the first iPad came to fruition. But I didn't submit to my urges and splurge, instead I've lived vicariously through fri...

Social Media Analytics: PostRank Kicks Major Butt

March 11, 2011 by Aaron Schoenberger
I'm one to go off on all sorts of marketing tangents, which is why some of my friends don't pickup my calls, but I've promised myself to keep this article short and sweet. So, here I go... One asp...