Solidarités International “Water Ink” Commercial: Creative, Important
"Dirty water is the leading cause of death in this world," which is a driving force behind Solidarités International. Their new "Water Ink" commercial makes a good point, and does so in the most ...
Social Media Expert Witness: 2 Key Characteristics
Social media is an ever-evolving landscape that provides a medium to transparently, instantaneously connect with people throughout the world. However, such accessibility can become a liability.
A k...
Time Warner Cable iPad App: A Marketer’s Perspective
Do you have an overwhelming urge to "make any room a TV room?" To stream live television on your iPad wherever you are in the house? If so, you may want to brace yourself for the good news.
Time ...
Apple iPad 2: An In-Depth Introduction [video]
For the past 10 years I've been a hardcore Apple fan, and was ecstatic when the first iPad came to fruition. But I didn't submit to my urges and splurge, instead I've lived vicariously through fri...
Social Media Analytics: PostRank Kicks Major Butt
I'm one to go off on all sorts of marketing tangents, which is why some of my friends don't pickup my calls, but I've promised myself to keep this article short and sweet. So, here I go...
One asp...

