If you were sitting on a seesaw across from one of the world’s largest sumo wrestlers, the one thing you’d wish for is balance. Social media marketing requires the same mindset.
It’s important for companies to solidify their social media strategy and determine the correct balance. In essence, what should be shared and how often?
The goal [...]

After years of performing social media marketing acts for clients, I’ve noticed that social media itself is very similar to high school. There are the “in” people that are followed by many, or shall I say the trendsetters, then there are the outsiders that want to break into the inner circle.

Choreographing an effective social marketing campaign consists of three key elements: setting obtainable goals, engaging social network users, and tracking results. Unfortunately, it’s not often that I see realistic goals being set, or any goals at all for that matter.

One of the most interesting aspects of restaurant social media marketing is finding out whether the food matches the hype…or not. This article touches on ways to improve transparency and promote a more personal, honest relationship with guests.

Before launching social media marketing campaigns for clients, one of the first questions we’re often asked is: What’s the first step? Funny enough, the first step has nothing to do with social media and is quite simple, yet crucial.

Ever since the #FollowFriday trend took off back in 2008, it has become one of the best days to increase followers, receive mentions, boost Klout and spur conversations. The idea is to hand-pick influential Twitter users and suggest them to your followers, which serves as a third party recommendation. This is worth its weight in gold.

When it comes to social media, or what I like to call digital gold, blogs serve as corporate spoons — dishing out information that thrives on social channels. Without a blog, how can companies push information outwards? With 140-character Tweets? I don’t think so.

The time has finally come, and law firms throughout the world are warming up to Social Media Marketing (SMM) in a big way. Small, tech-savvy firms were the first to break from the mold, and larger firms are now following suit.