Ford Debuts Modified Police Car Hiding in Taurus Body

The time has finally come: Ford unveiled their awesome new police car, which sports a variety of features including increased power, better safety ratings, cool electronics and an eco-friendly engine. Not only does this car step up the game and provide law enforcement with an edge, it will reduce the carbon footprint of thousands of police vehicles on the road everyday.

Dub Show in Anaheim, CA – Ghost Motorsports Features Sweet Rides

The Dub Show this year was a blast! Lots of cool cars, music and interesting people. I always love seeing the latest and greatest tricked out rides (or shall I say “built” rides because I’m a Cobra owner).

Bimmerfest 2010 at the Rose Bowl in Pasadena, CA

I was recently informed that Bimmerfest 2010 will be held at the Rose Bowl in Pasadena, CA this year, which is awesome news! I have attended the event for 5+ years and the drive to Santa Barbara always – simply said – sucked.

Volkswagen ‘Punch Dub’ Super Bowl Commercial

What is the funniest Super Bowl commercial of 2010? By far, and I mean by far, Volkswagen’s “Punch Dub” ad takes the cake. What makes it even better is seeing the story behind the classic game “Punch Buggy” (aka Slug Bug), which is elaborately described by the creator himself — Charlie “Sluggy” Patterson.

Nissan Skyline GT-R + Mustang Cobra + Mercedes C63 at Ghost Motorsports

A few days back I stopped by Ghost Motorsports in West Los Angeles to have my car checked out and happened to have my Nikon D90 on me. I took a few videos of cars on the lot as well as photos of show cars inside the shop. Enjoy!…

Why is Search Engine Optimization Important for Car Dealerships?

Good ole’ search engine optimization, you gotta love it! Well, if you actually understand how it works that is. Search engine optimization is the act of optimization websites and content to improve “organic” or “natural” search result placement. When a website appears on the first page of search listings, it is far more likely to be clicked on. Increased impressions leads to more clicks and — ultimately — more profit. The goal of SEO is to sidestep costly Google AdWords campaigns that charge per click or per thousand impressions, to eliminate environmentally unfriendly print ads, to demolish overpriced television advertisements, all while building a stronger online brand and increasing sales at the same time. For car dealerships, search engine optimization is an excellent marketing medium that should not, and I repeat should not, be ignored. The average joe purchases a new vehicle every 4-6 years, which is very infrequent compared to groceries, clothing, electronics and other more commonly purchased goods. When beginning to look for a car, most customers will have no clue where to start, and do not have dealership branding in their psyche as they haven’t visited a dealership in over 4 years. This is not something they (people buying cars) do often. This is an important thing to remember.

Marketing for the Automotive Industry | How Social Media has Transformed the Business

Social Media and the internet itself has been one of the most influential causes for a drastic change in automotive marketing efforts, which all of us marketers (and auto enthusiasts) have noticed in the past 5-7 years. Instead of sending postcards with offers, dealerships are utilizing Google AdWords. Local, niche performance shops are no longer counting on word-of-mouth, they’re jumping on forums. And, large manufacturers like Ford, Mercedes, BMW, and the other big shots are relying on viral video advertisements and, shockingly, updating and designing custom YouTube pages. This is, by all means, marketing of the future.

Ford’s Entering The Green Market With Their New EcoBoost Technology

Since I was young I have always been a car nut. I remember walking down the street as a young fellow and listening to cars drive by, then I would guess the make and model. After years upon years of fine-tuning, I am able to pick out most cars — a Mustang (deep, mean, gurgling), AMG Mercedes (smooth, clean, deep sound), Porsche (raspy and higher pitched), etc. Though, now that times have progressed, I’m more impressed by a car that passes by and makes little to no sound. And, Ford’s new EcoBoost technology is something my ears and eyes really like!

Toyota’s Solar-Powered Flower Workstations

Toyota has created a garden of 18-foot-high plastic flowers in Manhattan’s Flatiron Plaza to celebrate the launch of the third-generation Prius. The flowers act as a technology and communications hub for each passerby — such a cool concept. The surreal, almost Disney-like flowers sport solar panels behind their pedals and at the base of the stems…

Bentley GTC Speed | The New Green Supercar

When you think of Bentley automobiles, how often do you think of them as a green, sustainable manufacturer? The answer from 99% of you visitors is probably: “what the heck?” Well, the times are changing and Bentley, one of the most prestigious auto manufacturers in the world, is doing its part to help preserve the environment. The new line of Bentley Continentals are 85% recyclable, for a recovery rate of 95%.

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