Transforming the Corporate Mindset: Modernizing Outdated Companies/Processes
For nearly 20 years we have guided companies around the world on everything from marketing strategies to solving complex problems, and one of the issues we sometimes come across is old school legacy companies that have been slow to adapt and need a path to transform their mindset/approach. Going back in time, Einstein truly said […]
What Makes a Good Press Release? 3 Tips
Over the years our public relations firm has written over a thousand press releases for companies ranging from startups to Fortune 500s, and when looking at the first ones we created up until the most recent it’s clear to see how we’ve improved over time – practice makes perfect. And for those who are interested […]
Forbes Sells Majority Stake to Accelerate Growth
In a move that not even my telephone psychic could have predicted, Forbes has decided to sell a majority stake in Forbes Media to a group of international investors with the goal of accelerating growth and becoming a global leader.
California Adds 24,000 Jobs in June, Economy Booming
The sun is finally shining on California again and we can safely say the recession is behind us. In June, that state’s unemployment rate dipped to 7.4 percent and all of the jobs lost during the recession have been restored.
Entrepreneurial Hardships: How Rejection Can Breed Success
There comes a time during our wild entrepreneurial adventures when we hit roadblocks and get rejected in one way or another, but you must not view rejection as a negative. Being rejected is what made me successful.
Start-Up NY Creates Tax-Free Zones to Attract Businesses, Bolster Economy
Governor Andrew Cuomo’s initiative to transform State University of New York (SUNY) campuses and other university communities across the state into tax-free communities for new and expanding businesses is an ingenious, forward-thinking move that will prove to be an enormous success.
Green Marketing: FTC Releases Revised Green Guides
The FTC has issued its first formal revision to the Green Guides since 1998, which has many marketers playing catch-up. Companies ranging from mom-and-pop shops to Fortune 500s need to ensure their advertising is kosher.
Buying Mature Trees in Los Angeles: Boething Treeland Rocks!
Ever since I first visited the Boething Treeland Farms location in Woodland Hills, CA I’ve been hooked. Paul and Andrew have been extremely helpful and have answered all of my questions, which has resulted in a thriving garden.
New Skittles Commercial ‘Touch The Rainbow’ Goes Viral
Skittles, with a little creative juice from BBDO, has created a tasty new commercial that encourages people to not only touch the rainbow, but to lick and taste it.
Google Places Retiring ‘Tags’ on April 29, 2011
Google has announced that it will be retiring the “Tags” feature at the end of April, 2011, which comes just after the platform was launched in 2010.