Gas-X Commerical: Adding Comedy to Explosive Situations

March 04, 2011 by Aaron Schoenberger
I guess no matter how old I get, I'll always appreciate a good fart joke. I mean come on, we have to laugh some things off. The other day I was watching TV and came across Gas-X's interview com...

Chrysler 200 Super Bowl Commercial w/ Eminem [video]

February 06, 2011 by Aaron Schoenberger
"Imported from Detroit," the new Chrysler 200 has arrived with an unexpected passenger: good ole' Eminem. The brand has changed in many ways, and they're here to show you their past as well as the...

New iPhone 4 Commercial Eliminates AT&T/Verizon Rivalry

January 27, 2011 by Michael Goldstein
Why can't we all come together, put our phone service providers aside, and sing kumbaya by the campfire? The new iPhone 4 commercial paves the way for just that. We're all too familiar with the Ve...

Taco Bell Meat Debacle: Brand Reputation Management w/ Facts

January 25, 2011 by Aaron Schoenberger
As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue...

AREVA Ad Campaign: Forward-Thinking, Hip, Effective

by Michael Goldstein
I'm a very critical marketer and tend to point out the negatives in ad campaigns, but once in a blue moon a company knocks my socks off. In particular, AREVA -- the global nuclear industry leader ...