Taco Bell Meat Debacle: Brand Reputation Management w/ Facts

January 25, 2011 by Aaron Schoenberger
As many of you have heard, Taco Bell is in a spicy legal debate over its taco meat filling, and false allegations are spreading throughout the Internet like wild fires. Instead of ignoring the issue...

AREVA Ad Campaign: Forward-Thinking, Hip, Effective

by Michael Goldstein
I'm a very critical marketer and tend to point out the negatives in ad campaigns, but once in a blue moon a company knocks my socks off. In particular, AREVA -- the global nuclear industry leader ...

Orange County Choppers Foreclosure = Wrong Acronym, Relax

January 24, 2011 by Aaron Schoenberger
The Internet is buzzing with chatter about Orange County Choppers & a supposed foreclosure. This a prime example of why you can't trust everything you read on the web. According to an article on...

Apple Earnings Quell Worries About Steve Jobs’ Absence

January 18, 2011 by Aaron Schoenberger
As with most bad things, there's a plus side. When it comes to Apple, even though Steve Jobs announced taking a medical leave of absence, there is in fact reason to celebrate. Today, Apple releas...

Steve Jobs: Get Well Soon – We All Need You!

January 17, 2011 by Aaron Schoenberger
Ever since I became a Mac enthusiast (many years ago), my life has been an Apple-infused tech heaven. I have owned pretty much every product they've put out, and the Big A continues to impress me ...