Geico Little Piggy Commercial: It Will ‘Wee’ Your Socks Off
Not to my surprise, Geico rolled out another commercial 2-3 weeks ago, which is creating quite a buzz in the social world and inspired me to yell Wee! out the window. The spot, appropriately named “Piggy,” puts a funny twist on an old nursery rhyme.
Old Spice Body Wash: A Wonderfully Smelly Success
I’m chiming back in to say that, just as I predicted over a month ago, Old Spice body wash sales have skyrocketed. The company has managed to gain an edge over the bubbly competition and suds show no sign of letting up. Game on!
Ad Agency Rankings Rant: Proof is in Pudding Not Revenue
Tonight I have decided to go on a rant about advertising agency rankings and how they are — almost always — calculated based on revenue not actual performance. This is a failure of grandeur proportions, especially since most ad agencies are shifting to interactive marketing mediums (banner ads, social media, SEO, etc.) and one’s ability to perform in the digital arena is all that really matters in this day and age.
Smirnoff Advertising Campaign – ‘The People’s Challenge’ in Las Vegas
Smirnoff has launched a new advertising campaign to promote an upcoming event in Las Vegas — “The People’s Challenge” — which will put Smirnoff up against the world’s leading vodka manufacturers.
Old Spice Marketing: New Slogan Modernizes Elderly Brand Stereotype
Old Spice, a popular brand of male grooming products with an elderly stereotype, has decided to fight back and re-enter the world of male hygiene products by releasing an awesome new (and quite true) slogan that targets a younger demographic.
Building Strong Marketing Campaigns: How To
Often times I have clients come to me and inquire about how they can build a strong marketing campaign that will achieve their goals. Due to such, I have decided to whip up this quick article to highlight what I feel makes a strong marketing campaign.
Finding an Advertising Agency That Understands Your Business
Sometimes having a cool, unique product or service is enough to create a buzz, but more often than not, companies are forced to hire an advertising agency to gain exposure and increase revenue. While doing so, businesses must ensure the agency they retain understands and supports the particular product/service being offered.
Apple’s Smart Marketing Move – Verizon iPhone on the Way!
In a smart marketing move that will greatly increase Apple’s customer base and influence in the mobile phone world, a deal was negotiated to give Verizon customers access to the ever so popular iPhone.
Apple Showcases iPad in New ‘Meet iPad’ Commercial
The time has come and Apple’s iPad will officially be released in a couple of weeks. Web browsing, maps, sending emails, watching video clips, and use of the internet in general will be changed.
Sony PlayStation ‘Move’ Controllers Rival Nintendo Wii
This week, Sony announced the release of their spankin’ new “Move” motion controllers for the PlayStation game console, which will surely be a worthy competitor of the Nintendo Wii.