After all of these years I’m still amazed by the fact that Geico has the magical power to release one awesome commercial after another. It’s like they (Geico and The Martin Agency) have a never-ending supply of advertising goodness tucked up their sleeves.
Marketing Rants + Critiques
In another push to break away from its roots and tap into younger markets, Southern Comfort released a funky, karate-infused commercial a few months ago, which is creating quite a buzz in more ways than one.
Geico’s wildly successful Hump Day commercial has raked in nearly 20 million views in the past 6 months along with over 80,000 likes. Given its popularity, Geico made an ingenious decision to release a sequel that takes place in a movie theater. The new commercial is titled “Movie Day” and features a popcorn-eating camel and his good friends, including Mike.
A few weeks back I remember hearing one of the sharks on Shark Tank say that there are entrepreneurs and “wantrepreneurs,” and I always enjoy learning about what made people successful. Sir Richard Branson is one of the entrepreneurs that I admire, and what he has done with Virgin America in the past six years is very impressive.
There’s nothing better than waking up at the crack of dawn and schmearing some Philadelphia Cream Cheese on a warm, toasty bagel. Kraft’s marketing strategy has positioned the product as the creme de la creme of cream cheeses (pun intended), and as a connoisseur of deliciousness I can safely say they’re telling the truth.
Guess what day it is? What day is it Mike? Not only is it Hump Day, but also time for another awesome Geico commercial.