Top Brand Reputation Management Consultants/Firms: Solving Critical Problems
There are times in life when the biggest companies in the world run into critical issues and need solutions right away, and this blog post is focused on ways we helped solve brand reputation roadblocks in the past along with what we know will inherently come up again in the future – and we’re prepared […]
Perplexity AI Marketing Strategy: How Podcasts Became Key Opportunity
Aside from guiding exciting projects around the world we spend a lot of time analyzing marketing campaigns to understand what’s working and not, which has drastically changed over the past 20 years since we started, and Perplexity is doing cool stuff with AI as well as changing the podcast marketing game. In particular, instead of […]
Using AI for Press Releases: Why It’s a Horrible Approach
We are living in a world that’s driven by hype and what people see today may not drive their behaviors tomorrow, and that’s the world of social media and AI, especially when it comes to public relations and being able to see what’s around the next turn then continually adapt/adjust to stay ahead of the […]
How Do You Transform a Marketing Department? Our Adventures/Experiences
Aside from everything in the mix now we had to drop this post because it’s interesting how companies come to us for solutions to all sorts of problems, though one of the biggest requests we get is for help on ways to revamp marketing departments/teams to get things on track. This can range from certain […]
Best Super Bowl Ads/Commercials 2024: Using AI to Track Performance
For over 15 years we’ve guided revolutionary initiatives that changed everyday life for people around the world and looking at the Super Bowl taking place in Las Vegas it’s epic in many ways, especially when it comes to using AI/technology to understand behaviors. Whether you’re a kid stepping into a stadium for the first time […]
Hidden Valley Ranch Ice Cream by Van Leeuwen: Genius Marketing Play
The internet is buzzing with Van Leeuwen’s new collab that fuses their popular ice cream with classic Hidden Valley Ranch flavors we commonly associate with salads, though the times are changing and genius marketing strategies are at play. After guiding as well as critiquing marketing campaigns for companies of all sizes around the world over […]
Paying for Social Media Influencers: What are You Doing?
Years ago we had a series of content that provided critiques on advertising/marketing campaigns ranging from TV commercials to social media marketing and this post is bringing that back to life. Fast-forward to today where social media influencer marketing is the buzz and big corporations are dumping millions of dollars into influencer campaigns, the question […]
Finding the Best Consultant: Look for Leaders Not ‘Yes’ People
After guiding companies ranging from startups to Fortune 500s over the past 15 years we’ve learned a lot, and this post touches on the critical things to look for when hiring an outside consultant whether it’s for social media marketing, building a raised bed garden or launching your company to the moon. First and foremost, […]
How Can I Be a Good Conference Speaker? My Biggest Failures
When I launched The Brainchild Group back in 2007 I was already in the marketing game for years, but mainly operating behind the scenes, and after we started guiding large companies and getting publicity I was unexpectedly pushed into the limelight which was uncomfortable at first but also taught me lessons. This ranges from speaking […]
Geico Angry Bird Commercial: Transforming the Mundane
The masters of transforming something as boring as insurance into something great are at it again with another hitter: Imagine buying a home then realizing it’s in the path of aggressive, angry birds. No bueno. Husband: “We love our new home. Lots of windows, great light.” Wife: “But the birds.” Then the neighbor peeks over […]