In one of my favorite commercials from Geico, a very serious question is asked: “Do people use smartphones to do dumb things?” It appears so.

Geico’s most recent commercial features a caveman-ish dude crawling from under a rock to see the light of day. When he emerges, a glorious billboard stating that “15 minutes could save you 15%” is staring him down. The amazes news inspires him to have Rick check it out, at which point a rock in the foreground begins to move. Such an ingenious yet simple commercial.

At times living in a big, bustling city can take the personal feel out of life, especially when it comes to businesses communicating with potential customers, and I’m sick and tired of seeing companies “reach out” to customers when in fact they’re simply trying to hook them and reel them in. In this day and age, such a bait to catch approach is doomed for epic failure.

I’m a super critical son of a gun, as many of you know, and when I approve of a company it really means a lot. I’m typically the one burning marketing campaigns like a problematic child at a campfire but, in all reality, I can’t find anything wrong with Jones Soda. Mucho kudos to all of you soda scientists out there.

I am always intrigued by brands engaging in duels that use advertising as their weapon of choice, and Amazon has released a new Kindle commercial that kicks Apple right where the sun don’t shine. Well, not really, but it’s interesting to watch.

Last night, while watching tv, I landed on a commercial that immediately caught my eye due to its simplicity — “Exclamations” by PUR Water. What an excellent commercial!

Just when I thought the Geico commercials were tapering off, we have been hit with yet another ingenious work of comedic art. I have critiqued a few of their commercials, which I adore, though I think this one takes the cake.

While researching topics online over the years, I have found that a vast majority of news websites are clearly lacking in the SEO department (if one even exists). I’m talking about large media companies that bring in billions of dollars per year and employ 10,000+ employees, but they’re simply dropping the ball. Out of 10,000+ employees, is there not one SEO professional?

A $5 million PR and advertising campaign for New Orleans intended to let tourists know that the city is still a hot vacation destination has failed miserably causing the campaign to be pulled and ultimately reworked.

Tonight I have decided to rant about a topic that has been irking me for months: Why are ‘SEO companies’ investing in Pay-Per-Click (PPC) programs to gain exposure in search engines?