New Orleans Ad Campaign: Anti-British Sentiment = Epic Failure
A $5 million PR and advertising campaign for New Orleans intended to let tourists know that the city is still a hot vacation destination has failed miserably causing the campaign to be pulled and ultimately reworked.
SEO Rant: Why Do ‘SEO Professionals’ Invest in PPC?
Tonight I have decided to rant about a topic that has been irking me for months: Why are ‘SEO companies’ investing in Pay-Per-Click (PPC) programs to gain exposure in search engines?
Korean Air + Tourism Australia Launch Advertising Campaign Down Under
Korean Air has teamed up with Tourism Australia for an innovative, refreshing, nature-infused advertising campaign intended to coin Australia as the premier travel destination for younger Koreans.
Social Media Rant: Separating Newbies From the Pros
Social Media marketing is a very tricky business, and often times I see beginner companies/individuals claim to be ‘professionals’ but in fact they’re relatively new to the game. Being new isn’t bad, but when incorrect information is suggested to clients and this information ultimately affects the livelihood of the client’s business, that’s when I have an issue. It bugs me like a thorn in the behind (not that I’ve had one, I just like the saying).
I’m White Gold! Got Milk Campaigns Go Retro For Contest
The California Milk Processing Board (CMPB) has released a funky new commercial that’s geared towards raising funds for California high school arts programs, which I find quite funny and really “out there” (in a good way).
Bootylicious Reebok Ads Go Viral – Social Media Marketing
I recently noticed a German Reebok commercial that strayed away from the company’s norm and created quite a viral buzz. Also, given the commercial’s popularity, it reinforces the fact that sex does sell.
American Express Television Commercial – Smiley Faces
Lately, I have been seeing the American Express ‘Smiley Faces’ commercial all over the place and, to be honest, I truly love it. As I have said many times before, I’m a critical person and catching my attention is very difficult (if possible). But, to my surprise, American Express kicked butt with this commercial.
Geico Pothole Commercial | Because I’m a Pothole!
Geico’s new pothole commercial made me fall in love with Southern women. I know this may sound odd, but the pothole’s voice is quite intriguing. More importantly, the commercial is funny, catchy and gets the job done.
HTC Phone Commercials | The ‘You’ Campaign
Recently, I’ve been seeing a slew of HTC phone commercials, on a variety of television channels, and I have to admit: they’re so darn catchy! I love ‘em. Why? By all means, I’d love to share…