Yahoo! Search Direct SEO: Initial Observations

This article by Aaron Schoenberger of The Brainchild Group touches on SEO for Yahoo!’s Search Direct, including the importance of using relevant, targeted meta titles and building backlinks with such keywords.

Local SEO Takes Major Hit, Google Places Thrives

This article by Aaron Schoenberger of The Brainchild Group highlights the most recent Google Places updates and includes statistics that are useful for businesses, SEO companies, and marketing consultants.

Search Engine Marketing Consulting: How Important?

You have an excellent product, you’ve invested thousands of dollars in website design, now it’s time to gain exposure in search engines. One question many businesses have, which I’m asked quite frequently, is: How important are search engine marketing consultants?

SEO Research: Google Places Changes Algorithm, Pulls Meta Data

In a bazaar turn of events, Google has made some significant changes to the algorithm used for Google Places — the business map listings. Changing the name of the platform to Google Places was a big step, now things are getting even better.

Qwiki SEO Research Begins: The Next Big Search Engine?

While doing my usual late night research, I learned about a new search engine called Qwiki and at first I was overwhelmed with the massive amount research ahead, but then again this is the path I’ve chosen.

SEO Tip: Crafting Catchy, SEO-Friendly Meta Titles

Imagine quietly, calmly running a paint brush across a canvas while you create a masterful work of art that will be seen by millions of people. Well, this is exactly what you’re doing when you craft meta titles for a website.

Search Engine Optimization: The Extraordinary Power of Press Releases

Of all the gadgets in one’s SEO toolbox, why is it that most SEO companies/consultants forget about the extraordinary power of eloquently wordsmithed press releases? Just so you know, press releases have feelings, too.

PromotionWorld’s 5th Annual SEM Awards: Vote The Brainchild Group

Now that the year (2010) is coming to an end, it’s time to reflect on marketing days gone by. To quantify leaders of the pack and provide recognition for ingenious work, PromotionWorld is holding the 5th annual “Best of the Year” Awards. According to the PromotionWorld website, “The Annual SEM Awards are a global recognition of innovators and market leaders, set up to reward outstanding contributions within the internet marketing industry. Commenced in 2006, the PromotionWorld Annual Awards have grown to be one of the most prestigious SEM awards of its kind.”

Restaurant Marketing: 3 Tips for a Killer SEO Campaign

Restaurants throughout the world need to recognize the power of Search Engine Optimization (SEO) and understand how targeting potential customers in search engines can drastically increase revenue. If a potential diner is looking for a restaurant in his/her area, or is seeking out specialty foods, it’s important to have broad online exposure and reel in the catch, especially for seafood restaurants (pun intended). In essence, respond to the interests of customers in a strategic, targeted manner.

SEO Tip: Don’t Forget Your Hearty Synonyms

When optimizing websites and Social Media content for search engines, one of the most commonly overlooked actions involves taking synonyms into account. Business owners, CMOs and marketing consultants need to understand that not everyone thinks like they do, and potential visitors/customers don’t search for the same thing in search engines.

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