Chief Marketing Officers from around the world: This article is a call to action, a fire under your tookus, a light at the end of the marketing tunnel. Search Engine Optimization (SEO) is now too big to ignore, and the unconventional has become conventional. It’s up to you, the leader of the pack, to get your team in gear and prepare for the future.

I don’t know if I’m a horrible person, or just hard-headed, but I always feel bad turning down commission based SEO projects that come through the door. I enjoy helping companies whenever possible, and often have people call from around the world to simply chat about marketing and run ideas by me, but diving into a massive amount of work with hopes of future profits (commissioned SEO work) becomes problematic for a variety of reasons.

If you’re an online marketer, a web savvy business owner, or someone simply looking to break into the field of Search Engine Optimization (SEO), you’ve probably noticed everyone talking about building backlinks, even paying for backlinks, but they never mention internal linking. What a big mistake.

Last night was a long night of Social Media Optimization (SMO) research, and while performing my due diligence I noticed a sly message regarding Flash websites, which made me chuckle. And, it’s a perfect example of false, beginner information being spread throughout the web.

If there’s one thing I can stress it’s to not follow everything you see on the web and, when it comes to SEO article writing, everyone and their mama is talking about article spinners and how to get the most out of one piece of content. Errrrrrrrrrrrrrrrr! Bad move.

Perfecting any difficult trade requires thousands of hours of research/practice to become a star, and you have to start somewhere: The first step on an upward path to success. Without the first step, though, how will you reach the second, and the third, and the fourth?

The goal of investing in a website or blog is to gain online exposure and boost revenue, but a step that’s often overlooked, and can lead to lost revenue and stagnant traffic, is the act of optimizing on-site text (aka copy). Hiring a professional SEO content writer to optimize copy and ensure one’s company is represented in the best, most accurate light is important for 3 key reasons, which I’ll share in this article.

Maintaining and growing a dental practice relies heavily on local, repeat patients and it’s important to choreograph a solid, effective marketing plan to rein in search engine users. This article will highlight the benefits of Search Engine Optimization (SEO) for dentists as a way to capture and convert one’s neighbors (locals).

In this day and age, finding a top SEO agency to achieve high rankings in search engines can be a daunting, headache-inducing task. Everyone seems to know an “SEO expert” and it’s for you, the business owner or marketing appointee, to weed through the BS and find a tried and true SEO company to take your business to the next level.

In the past few months I have noticed a large influx of SEO companies contacting our agency — The Brainchild Group — to provide SEO services. It has come to the point where I need to write an article and vent.