As a big foodie and social media enthusiast, it’s exciting to see how restaurants are using social media for marketing purposes more than ever before. However, there’s one piece of the social puzzle that tends to go missing: Having an effective, targeted content strategy.
Social Media Marketing
As Instagram continues to dominate the social media world and more businesses are seeing the light, it’s important to realize that Instagram marketing isn’t only about sharing photos then crossing your fingers and hoping for the best. It’s more…so much more.
Hiring someone for any position is usually no easy task, especially when bringing on a social media consultant to guide your company through the wild world of social media marketing. But don’t fear, it’s not as difficult as one may think and I’m going to give you a few tips to guide you in the right direction.
With social media being hotter than Pompeii on a bad day and shows like House of Lies (love it!) glorifying consultants, it should be no surprise to hear that people throughout the world are looking to break into the social media consulting world. After all, it’s a pretty cool gig.
I have always been a car fanatic and worked in the automotive aftermarket industry for many years, which has provided me with a ton of knowledge ranging from marketing automotive companies to fully understanding target markets. And I must admit, I’m always amazed how car dealerships fail to utilize the absolute best marketing tool that’s literally at their fingertips: cars themselves.
Social media marketing is an animal in itself and when marketing certain types of businesses via social channels, such as restaurant chains, there’s an extra layer of complexity.